29-year-old Julia Jackson is the middle daughter of wine making couple and founders of Jackson Family Wines Jess Jackson and Barbara Banke. Born in 1988, Julia Jackson says that wine has been a part of her life and an area of interest since as long as she could remember. Growing up around a wine making a couple, she was very involved in the wine making process, starting with the picking and sorting of grapes under the bidding and close supervision of her father who believes passionately in the importance of hard work for success in life. She has kept this lesson in mind throughout her life, putting in hard work in all her endeavors including her education. This could be seen from the high performance she achieved at the Scripps College.
Ms. Jackson is a soft spoken business savvy individual who brings her hard work ethic and passion in everything that she does. She has been involved in different positions within her parent’s company and has been instrumental in reinventing the business brand image since she took over as the company spokesperson. She challenges the popular notion that the millennial generation is uninterested and disloyal to old wine brands, often chasing after trendy brand names. She reiterates her family’s committed to sticking to the brands that made her father’s company successful over the years, holding very strongly that most trendy brand names rarely stand the test of time, unlike vintage brands like her family’s.
However, beyond wine manufacturing and wine marketing and branding, Julia Jackson is also very passionate about women empowerment. She believes that although her father played a preeminent role in the success of their company, it was her mother who was the real driving force behind such success. She says that her mother embraced a more practical approach to doing the business work while her father was more romantic in his approach. In recognition of the great role that women play in the success of communities, Ms. Jackson founded the Cambria Seeds of Empowerment program which celebrates warrior women. This company awards 100,000 dollars each year to nonprofit organizations that enhance their belief of community, equality, and spirit in women empowerment.