Category: Real Estate Expansion

The Bronx is Up and the Battery’s Down

As reported by Real Estate Weekly, Real Estate giant RE/MAX has just announced that it has bought back the Master Franchise for New York state, part of RE/MAX’s national plan in which the company has bought back 16 regional offices from franchise owners. Company Founder Dave Liniger has recruited company veteran Terri Bohannon to lead an innovative marketing and branding campaign to help the New York operation grow: He wants to expand RE/MAX’s operation across New York City apartments for sale.

RE/MAX, which Liniger started in Denver, CO, in the 1970s, now has over 100,000 agents in offices across the U.S. and 100 countries world-wide. Liniger has high hopes that RE/MAX, which has had a Manhattan office for quite some time, will achieve success in breaking through this highly competitive market.

Those in the running over the past five years have included Keller Williams New York, the New York City master franchise of the Texas-based brokerage giant; Rutenberg Realty; BOND New York, and TOWN Residential. TOWN, founded by Andrew Heiberger in 2010, has cornered the market for luxury residential properties. The company specializes in residential sales and leasing; the marketing, sales and leasing of property developments; and commercial and retail sales.

TOWN Residential has received awards in the residential real estate community as the Best Firm to Work For and as one of the Top 50 Best Places to Work in New York City, due to its knowledgeable and experienced team. The real estate firm also has properties in Miami.

29-year-old Stefani Markowitz has helped Rutenberg Realty, now the sixth-largest company in New York, grow from 489 to 620 agents. Jordan Sachs and Todd Jacobs started BOND in 2010, when in their mid-20s. It now has over 80 employees, and leases from New York’s fabulous Moinian’s SKY on the far west side.