Lake Tahoe is one of those incredibly beautiful areas of the United States that has been caught in the quest to enjoy leisure time in the great outdoors. Thousands of people come to Lake Tahoe for a variety of reasons. The main reason in the winter months is the ski slopes. When skiers infiltrate the Lake Tahoe area, traffic comes to a standstill, and that’s not good for business, according to the CEO of the Squaw Valley/Alpine Meadows Ski Resort, Andy Wirth.
Wirth has been the CEO of the famous ski resort since 2012, and he wants to lead the project that will solve the traffic mess. Wirth has proposed a multi-million-dollar redevelopment project for his resort. The project does offer remedies for the congestion, but Wirth is quick to point out that a reliable mass transit system is the key to solving the traffic snarls that create anxiety and frustration for residents as well as visitors.
Andy Wirth has a successful track record in the ski industry. Wirth spent 20 years at the Steamboat Springs Ski Resort before taking the position at Squaw Valley. Andy was born in Germany, but he chose Colorado State when it was time for a higher education.
While he attended college, he was a backcountry ranger for the National Park System. Wirth is a dedicated runner, Ironman competitor, and avid skier. According to CBS, Andy Wirth was recently appointed Chairman of the Reno-Tahoe Airport Authority, and he is active in several other organizations in the Lake Tahoe area.
The redevelopment of the Squaw Valley/ Alpine Meadows Resort is a major project. When it is completed in 2022, the ski resort will turn into a 12-month a year vacation and recreation facility that offers summer sports as well as 6,000 acres of ski slopes.
The project was recently approved by the Placer County Planning Commission. The County Board of Supervisors will rule on the project shortly. The main concern is to keep Lake Tahoe as pristine as possible, and still accommodate thousands of visitors every year. That’s a tall order, but Wirth thinks it is doable.