Category: Dating Apps

Whitney Wolfe Herd Introducing the Game Changing Dating App Bumble

The lives of people have become much more hectic than it used to be, and it has left little to no time for them to socialize. And, without socializing, it is difficult to come across new people, let alone date new people to find a partner. It is where the dating apps and sites can be tremendously useful. One of the dating apps that has been making a lot of noise in the market and has become very popular among the people is Bumble, which is a dating app founded by Whitney Wolfe Herd, co-founder of Tinder. Whitney Wolfe Herd has years of experience in the field of technology, and her marketing skills are well-known in the corporate circle. As a co-founder of Tinder, she has played an enormous role in the popularity Tinder achieved in the initial days, which eventually led to its mass scale popularity across the globe.

In 2014, when Whitney Wolfe Herd left Tinder to move on with her career, the owner, and founder of Badoo, a dating app focused in Russia, contacted her to create a dating app. It is how Bumble came into existence. One of the reasons why Bumble was an instant hit with the people was the reason that it had features that no other dating apps in the market can boast of. Whitney Wolfe Herd introduced the most famous feature of giving the control of the app to women by allowing them to contact the men first, and not the other way around. It means that at Bumble, only women can contact the men first, and male members don’t have the power to message women without their consent. Unless women approach the men first, the male members cannot start a conversation.

Whitney Wolfe Herd is fully aware of what this feature can do and that it would be criticized by many to be biased. However, Whitney Wolfe Herd says that giving women the control of the app and who can contact them is the only way to get rid of the bullying and abuse culture, which has become part and parcel of most of the dating apps. Whitney Wolfe Herd is proud of the fact that Bumble is amongst the top five most popular dating apps in the market currently. She plans to move Bumble up the ranks soon and is confident that it would continue to be the game changer in the dating world as it meant to be.

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The Tech Guru, Whitney Wolfe Had a Fairy-Tale-Worthy Nuptials

Whitney Wolfe, who is the founder and chief executive officer of Bumble, an online dating app, developed her career on assisting others to find their destined life partners. It is just fair that Wolfe could have a wedding day that is romantic and fairy-tale-worthy. Just recently, the technology guru together with her now-husband, Michael Herd, who is known to be a Texas oil heir, got married in a breathtaking ceremony, which took place at the luxurious Villa Treville situated in Positano along Amalfi Coast of southern Italy.

Wolfe and her new husband Herd played off of the last name of the groom for custom wedding hashtag of the couple, #homeiswheretheherdis. The Bumble bride certainly knows how she can create a buzz. The gorgeous destination wedding was extremely charming to see; from the bride’s stunning designer Gown by Oscar de la Renta to the venue that was lit by candles and gave the guests a great romantic Italian coast clear view, the whole affair was beautiful. In attendance, were Amber Venz Box and Sophia Amoruso, Wolfe’s fellow Girl Bosses.

Following the ceremony, the Bumble bride changed and wore a slip dress that was silky and cream-colored for an evening of pure joy that was filled with good food, friends, and drinks. A lemon-tree canopy covered the reception venue, complementing the lemon accents that were on the menus and dinner tables. The couple chose a huge, one-tier wedding cake that was topped with fresh fruits and strawberries.

While in school, Wolfe majored in IS (International Studies) at the Southern Methodist University (SMU). She created Bumble app in 2014, which allows women to start a conversation with other online matches. Bumble is headquartered in Austin, Texas, in the United States. She received the 2014 award for the thirty Most Important Women Under Thirty in Tech by Business Insider. Wolfe was listed among the 2016 Elle’s Women in Tech. Bumble BFF, is a feature update that allows users of the app to use the same algorithms of swiping plus matching for friendship rather than dating.

Bumble BIZZ is the latest addition to the brand, its cooler, quicker alternative to LinkedIn. It’s a location-based swiping app aiming to introduce women to local projects and job opportunities instead of dating. The sight of Wolfe is now set on an issue that is bigger; she wants to tackle the tech’s sexism problem, that’s why Bumble BIZZ was created.