The lives of people have become much more hectic than it used to be, and it has left little to no time for them to socialize. And, without socializing, it is difficult to come across new people, let alone date new people to find a partner. It is where the dating apps and sites can be tremendously useful. One of the dating apps that has been making a lot of noise in the market and has become very popular among the people is Bumble, which is a dating app founded by Whitney Wolfe Herd, co-founder of Tinder. Whitney Wolfe Herd has years of experience in the field of technology, and her marketing skills are well-known in the corporate circle. As a co-founder of Tinder, she has played an enormous role in the popularity Tinder achieved in the initial days, which eventually led to its mass scale popularity across the globe.
In 2014, when Whitney Wolfe Herd left Tinder to move on with her career, the owner, and founder of Badoo, a dating app focused in Russia, contacted her to create a dating app. It is how Bumble came into existence. One of the reasons why Bumble was an instant hit with the people was the reason that it had features that no other dating apps in the market can boast of. Whitney Wolfe Herd introduced the most famous feature of giving the control of the app to women by allowing them to contact the men first, and not the other way around. It means that at Bumble, only women can contact the men first, and male members don’t have the power to message women without their consent. Unless women approach the men first, the male members cannot start a conversation.
Whitney Wolfe Herd is fully aware of what this feature can do and that it would be criticized by many to be biased. However, Whitney Wolfe Herd says that giving women the control of the app and who can contact them is the only way to get rid of the bullying and abuse culture, which has become part and parcel of most of the dating apps. Whitney Wolfe Herd is proud of the fact that Bumble is amongst the top five most popular dating apps in the market currently. She plans to move Bumble up the ranks soon and is confident that it would continue to be the game changer in the dating world as it meant to be.