Bradesco Bank, which is located in the heart of Brazil, is going through some renovations. These renovations, however, have nothing to do with the bank establishments. These renovations have to do with the leadership of the bank. The current leader of the bank, Lazaro De Mello Brandao, has put in his resignation. The new president, who is now the vice president, will be Luiz Carlos Trabuco Cappi.
Lazaro De Mello Brandao is leaving on good terms with the bank. He has been the president of the bank for almost 50 years. When Brandao first became president, Bradesco Bank had only one location, which was extremely small. Now, Bradesco Bank has over a dozen different locations in Brazil. Lazaro De Mello Brandao is only a few years from reaching 100 years on this earth, and he feels his time in industry is now over. Brandao, however, is not planning to sit home all day for the rest of his life. Brandao has events planned with his family, and he wants to enjoy the rest of the time he has on this earth with the people he loves most.
Lazaro De Mello Brandao told the Brazilian press he suggested Luiz Carlos Trabuco Cappi for the president position. His prominent reason for this is that Luiz helped the bank improve tremendously over the years. When Luiz started working for the bank, he was just a teenager. During his years in college in University of Sao Paolo, Luiz Carlos Trabuco Cappi took an intense interest in marketing, and he helped the marketing department develop new ways to reach the public. Luiz Cappi particularly focused on new ways to draw young people to the bank. In under a year working for the marketing department, Luiz Carlos Trabuco Cappi became president of the marketing division, and the bank saw a 200% increase just months after this transition took place.
Luiz Carlos Trabuco Cappi is now the vice president of the bank, and he was recently informed he is going to become president. After receiving word of his promotion, Luiz publicly praised Lazaro De Mello Brandao for the fantastic work he did as president of the bank. Luiz stated that the most amazing factor of Brandao’s leadership was how he treated his employees. Brandao always sought out ways to help his employees move further up the workplace ladder.
Luiz Carlos Trabuco Cappi thanked Brandao for hiring him 30 years ago, and he also thanked Brandao for helping him earn scholarships for college. Luiz has degrees in philosophy, sociology, and business. Luiz received job offers over the years, but something always told him to stay with Bradesco, and he believes this promotion was that something.
Approximately 15 months ago, Luiz Carlos Trabuco Cappi became the vice president of the bank, and he worked right beside Brandao 13 hours a day. Now, Luiz Cappi will work by himself, at least for the time being. The vice president position has yet to be filled. After briefly meeting with the board of Bradesco Bank, Luiz Carlos Trabuco Cappi has agreed to hold both the president and vice president positions. A vice president is expected to be chosen in the coming weeks.
Visit istoe.com.br for more information about Luiz Carlos Trabuco Cappi.