Category: Ad Agecny

José Henrique Borghi, the Advertising Genius

José Henrique Borghi is a household name in Brazilian advertising. He is known for his creativity and the innovative approach that he takes when developing advertisements. He was born in Presidente Prudente, a city (município) in the state of São Paulo, Brazil. José Borghi graduated from PUC Campinas with a degree in Advertising.

In 1989 his career began at Standart Ogilvy. Borghi, later on, moved to other agencies such as DDB and FCB. Eventually, he decided to start his own agency and thus partnered with Erh Ray and together they started BorghiErh Agency. Jose Borghi insisted that they start from scratch, without any investment or help from anyone. They were inspired and motivated to work harder to their success.

In 2006, their efforts were paid off after their agency gained massive recognition in Brazil and Lowe&Patners bought the company. It was then that José Henrique Borghi and Erh Ray decided to split the leadership of the firm. José Borghi opted to start a business on his own with the intention of serving better his clients. After sometime, Ray sold his share of the agency, and its name changed to Borghi Lowe.

Since then, the agency has served Unilever, Fiat, Delta Airlines, Asia Motors, and American Express as some of its clients. The agency recently merged with Lowe & Partners and formed Mullen Lowe. Borghi and Andre Gomes then became co-CEOs of the new advertising company, Mullen Lowe, which has become a very famous ad agency in the Brazilian advertisement sector with their success stories greatly attributed to José Henrique Borghi and learn more about Borghi.

Borghi cites his efforts and hard work as the main pillar of his great success. He says that because he is so much of a doer and persistent, he is a marathon runner. Borghi’s ads and campaigns have enabled Jose to receive many awards. He has 10 Clios Awards, 7 London Festival Awards, 15 April Advertising Awards, and 14 Cannes Lions and contact him.

Borghi suggests Brazilian advertisers and retailers need to take advantage of the increased access to the internet. Jose believes that online business engagements will advance Brazil’s economy through increased revenues.Jose Borghi believes that it is only by getting to know what people really want, that it will be possible to serve them fully with what they need and his Facebook.