José Auriemo Neto is a prolific Brazilian business executive who is also instrumental in the local and global growth of JHSF Participações SA. He is a distinguished graduate of Fundaçao Armando Alvarez Penteado Foundation (FAAP), which is headquartered in São Paulo. Neto not only serves as the CEO of JHSF but also seats on the firm’s board as CEO. JHSF ventured into the Brazilian real estate market back in 1972 with a goal of venturing into commercial and residential developmental projects.
Neto’s Tenure at JHSF
When Neto joined JHSF over two decades ago, his duty involved overseeing the company’s real estate ventures. He is regarded as one of the driving forces behind the company’s parking lot management branch called Parkbem. JHSF’s management team handed Neto the responsibility of developing Shopping Santa Cruz. This is because of his efforts in turning his parking lot management ideas into reality. After its successful launch, Shopping Santa Cruz was listed as JHSF’s first shopping destination.
José Auriemo Neto manages Manaus based Ponte Negra shopping center and the Metrò Tucuruv. These commercial properties are part of JHSF’s extensive portfolio of retail and shopping centers. Nero was among the members of JHSF’s management team who enabled the company to venture into the retail business.
JHSF Participações made its debut in the business by partnering with Hermes, Jimmy Choo, and Pucci, which are world-renowned fashion brands. The partnership agreement stated that the three fashion brands were allowed to manage retail outlets in JHSF’s Cidade Jardim shopping complex. Neto was also present when Valentino signed a partnership agreement with JHSF to launch Valentino and R.E.D in Brazilian stores.
As CEO, Neto is currently overseeing the completion of two commercial developmental projects situated in São Paulo, Brazil. His duty is to ensure that JHSF thrives in lucrative real estate markets such as New York, USA, and Punta del Este, Uruguay.