From 2015 to 2016, the market for alternative snacks and healthier options grew by seven percent to become an industry with more than $1.1 billion in sales reported across the year. One of those looking to gain a major foothold in this ever expanding industry is Livio Bisterzo, who recently launched his own Green Park Holdings company with the chickpea based alternative snack Hippeas that has become a multi-million dollar snack in the U.S. and U.K.
In 2017, Livio Bisterzo saw his newly developed brand receive a substantial funding boost with news of $2.5 million in funding being added to the company from private investment and a substantial round of funding from private equity companies. The most eye catching aspect of the latest, $2.5 million in funding is the arrival of actor and environmentalist Leonardo DiCaprio as an investor in the company. The committed environmental campaigner has invested in a company Livio Bisterzo believes will break its own wholesale records for sales in 2017 with around $11 million in wholesale sales from wholesale sales in 2016 of $2.5 million.
The growth of the alternative and healthy snack foods market has been a boom area in the 21st-century with organic foods becoming a popular option for those interested in developing their own good health. Livio Bosterzo’a Green Park Holdings have developed Hippeas as an organic puffed chickpea snack available in six different flavors. Bisterzo has not been willing to sit and wait for his brand to move forward after deciding to aggressively market Hippeas across retailers from March 2016 onward, including in Starbucks stores where the brand is on sale across the U.S.
One of the main reasons Livio Bisterzo believes he had the ability to develop a successful brand in such a short space of time is his vast experience as a developer of new products for the Kyoku mens grooming brand. The ability to move his products with speed to new retail locations was developed with the skills he developed prior to the March 2016 launch of Green Park Holdings.