Jose Borghi begins his article by saying that the internet is playing a growing role in our daily lives. Mr. Borghi says this is especially true for companies and for relationships. The internet has gained a very important foothold in Brazilian society. This is proven by the fact that Brazilians are one of the world’s leaders when it comes to time on the world wide web.Citing a survey completed in 2016, Jose Henrique Borghi says that about 46% of the world’s population has access to the net.
This is equivalent to about 3.4 billion people and it represents about a 10% increase in internet access over a year ago. The three most connected countries in the world today are Iceland, Bermuda and Norway. These nations have internet access for over 95% of the their populace.Jose Borghi says that Brazilians spend some an average of 3.3 hours a day on social media networks. This is the second highest rate in the world. Only the Philippines which has a median rate of 3.7 hours of social media use per day tops Brazil. On a more macro level, social media is used by approximately 30% of the world’s population. This represents about 2.3 billion people.
One of the most popular social media tools in Brazil is Instagram. Brazil is home to largest number of Instagram users surpassing countries like the United States and China. Brazilians also heavily use Instagram, especially during events like Carnival. During the five day Carnival festival, Brazilians account for about 60% of the the total interactions on the Instagram social media platform.Further analysis reveals that Brazilians are increasingly connecting to the internet through their mobile devices. Such connections increased by about 21% in Brazil. Connections to the internet through a computer actually declined from 2014 to 2015. If you want to learn more about him: Click Here.