An Insight into the Life and Work of Julia Jackson of Jackson Family Wines

Julia Jackson works at the Jackson Family Wines and has helped to introduce their wine to the new generation of wine takers across the world. She was born in 1988 in San Francisco and grew up watching her father work hard at making his wine producing business a success. She worked at several of their family wineries during school holidays. One of her passions is speaking French which was a result of her friendship with one of her colleagues who happens to be a French natives’ daughter. Julia attended Studio Art where she did her Bachelor’s degree and also attended Stanford University for a General Management program.

Julia is one of the hardest working children in her family as far as Jackson Family Wine business is concerned. She worked a lot during harvest, and this inspired her to get involved with the international brands and recently began to work with the marketing and communications department to update the business website.

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Her primary goal is to make their wine brands more appealing to the wine consumers in their respective home countries. Julia travels with the international sales team to attend wine shows and is keenly looking into the challenges facing the family business in the Asian market by visiting China and trying to find out the best strategies to penetrate the market.

According to Julia, it is hard work rather than chasing short-term trends that will keep them in the wine business for a long time. She states that Sonoma has a reputation for Chardonnay and Pinot Noir but the best wine that can make it in the Sonoma market is Cabernet. Some of the common brands of wine produced by the Jackson family include Jackson- Triggs, Big Sky, Misterio, Avant, Byron, Galerie and Carinale. All these brands are fast moving and among the best in the global market. The Jackson Family Wine business certainly has a bright future.