Don Ressler is a co-founder of JustFab, currently known as Tech Style and Intelligent Beauty. He is also one of the co-founding partners of Fabletics. Don Ressler is also the founder of FitnessHeaven.com which he sold to Intermix in the year 2001. It was when he was selling his company that he met Adam Goldenberg who was at the time working as the COO of Intermix. Having the same ideals, the pair quickly became friends. Goldenberg saw potential in Ressler and so when he decided to start a company it was Ressler that came to his mind first.
When Intermix was sold in the year 2005, Goldenberg decided that he had had enough of working for other people. With the experience that he had, he sought the support of Don Ressler and together they started Intelligent Beauty. Intelligent Beauty targeted the e-commerce industry, operating as an incubator company. The company did so well under the management of Don and his business partner and in the year 2010.
JustFab is one of the most successful e-commerce fashion retail stores. The company started by sellling women shoes, jewelry, handbags and clothes. They use a subscription model on centraljerseyworkingmoms.com. With time they noticed that the subscription model got customers buying but they would need to do more if they wanted repeat buys and for potential clients to subscribe. With that in mind, they decided to hire consultant. This team would be in charge of hearing the client preferences and taste and as a result customize products for them. At that point satisfaction would be guaranteed.
Other than hiring consultants, the company also got some of the best designers in the country. They would recommend styles and patterns at http://brandettes.com/interviews/don-ressler-of-fabletics/ for their clients. JustFab also hired celebrity figures to help sell their brand.
JustFab has been a success since day one and the reason can be attributed to the adequacy of capital. The company received $33 millionfrom Matrix Partners and another $76 million From five company’s including Rho and Matrix. In the year 2013 they got another $90 million in funding. This had enabled the company to expand in terms of product portfolio and market share according to LinkedIn.
Today JustFab isn’t just an e-commerce retail store for women. Rather, it is an umbrella for FabKids, Fabletics and ShoeDazzle. They continue to take over the internet marketing through genius strategies. In the year 2017, the company changed its brand name to Tech Style.